Why is it so important to have customer relationship management?

If you have your own business or you are working in the corporate sector, you must have heard the term CRM quite often. It stands for customer relationship management and means a range of different activities that aim at managing and building a good relationship with the customers to ensure that your firm can be benefitted in the best way possible. The various activities which are a part of customer relationship management mainly target enhancing the sales, however, they may be related to marketing and sales promotion activities as well. A firm will need a lot of integrated activities to …